Plus fans will receive new, personalized playlists as part of the Only You journey. While Spotify users have to wait a few more months for Wrapped and the top lists of what soundtracked their 2021, ‘Only You’ is all about celebrating how they listen - providing a Wrapped-esque shareable experience that Spotify knows users will love.
The multifaceted data-driven creative campaign will feature an in-app experience, personalized playlists and will run across social, digital, and OOH. So today, Spotify is bringing its latest global campaign, ‘Only You’, to Saudi Arabia and Egypt, to celebrate just that. With more than 70 million tracks to pick from, there is a plethora of music to discover - but Spotify knows that nobody listens like you. People have been sharing their birth charts on Twitter and they are all so different.Listening is everything for the 356 million users on Spotify. It will also show you your artist pairs which is essentially two artists so different from each other only you could be the person to listen to both of them. If that wasn’t enough, the Only You feature will also plan your dream dinner party mix (mine naturally included Little Mix and Miley Cyrus seated next to each other) and the years you listen to most. Your Rising sign brings it all together with an artist you’ve recently connected with.” “Your Moon sign demonstrates an artist you listen to that best shows your emotional or vulnerable side. Spotify explained how they figured out your audio birth chart: “Your Sun sign details the artist you listened to most over the last six months. There’s a bunch of information it reveals to you, but the most interesting part is easily the audio birth chart telling you which artist is your sun, moon and rising sign.
Only You is a data analysis feature that analyses your listening habits to give you specific information to show just how unique you are. Spotify’s latest feature “Only You” is basically the summer version of Spotify Wrapped, except it’s even more important as it reveals your audio birth chart.
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